Twitter’s continued, long-term efforts to make conversations easier to comply with and engage with on its platform is getting a boost with the corporate’s newest acquihire. The firm has picked up the crew behind Lightwell, a startup that had built a set of developer tools to construct interactive, narrative apps, for an undisclosed total. Lightwell’s founder and CEO, Suzanne Xie, is turning into a director of the product leading Twitter’s Conversations drive, with the rest of her small four-person crew assisting her on the conversations project.
The Twitter news was declared late yesterday by Lightwell itself and Twitter’s VP of product Keith Coleman. A Twitter spokesman further confirmed the contract in a short assertion today: “We’re excited to welcome Suzanne and her crew to Twitter to help drive forward the essential work we’re doing to serve the general public conversation,” he said. Twitter is on a product hiring push it appears.
This is more acquihire than hire: merely the Lightwell crew (of what looks like three individuals) is joining Twitter. The Lightwell product will no longer be built; however, it’s not going away, either. Xie noted in a separate Medium post that apps which have already been developed on the platform would continue to work.
After some years, Hullabalu saw an opportunity to package its technology and make it accessible as a platform for all developers, for use not just by different creators of kids’ content; however, advertisers and more. It appears the company moved at that time to make Lightwell its principal target.